Real storytelling relies on real people
People love stories they can connect with on an emotional level.
Nowadays, they love even more stories they can belive in.
Our fact-based storytelling approach allows us to define a sustainable editorial positionning while avoiding to risk your brand reputation.
Your narrative should position your brand uniquely in your industry, resonate with your audience and mostly, be true to your DNA. Creating that narrative is our specialty.
We wouldn't build a house without raising the foundations first, just like we won't create content without developing a strategy first.
Brand Positioning
Our approach focuses on your brand's truths and allows us to understand your brand DNA, the role it plays in its industry and the relations it builds with its audiences. Combined with data, cour creative know-how turns this knowledge into a distinctive brand positioning and editorial angle that will guide the creation of your content.
Our belief on coherence-first brand positionning generates real business opportunities.
Content Strategy
Through our unique methodology, we imagine a 3 year strategic & tactical content roadmap where Hero content ideas and opportunities take center stage while their repurposed and alternate versions trickle down in your entire digital ecosystem. We then complete the plan with Hub and Hygiene content concepts that deliver social & search performance.
Our goal remains to produce highly emotionnally engaging content for your audiences while driving precise results on KPI's.
Digital ecosystem and data strategy
Whether it's to raise your brand's awareness, engage on a daily with your audience, or generate real digital conversion, understanding your digital ecosystem and the data you have at your fingertips is critical. This information then helps us develop a digital marketing strategy that will solve actual business objectives and give you fundamental insights into how to be better on your digital platforms.
You'll have access to real-time dashboards for all your projects, as well as detailed reporting with insights & ongoing optimization suggestions.
