When Hennessy Canada mandated us to grow its target audiences on their Canadian social platforms, we identified two challenges: developing a local approach to the content for an international brand and showcasing the brand’s different products - V.S., V.S.O.P. and X.O. -, each addressing a distinct clientele.
This is how we launched Art Of The Chase, a platform dedicated to the ambition and pursuit of one's dreams, with concent divided by different products. All of the content produced calls to influential personalities. Some of the people we collaborated with were, rapper Roy Woods, actor Antoine-Olivier Pilon, blogger Angela Luo, Throne Barbershop and MADE Clothing based in Toronto.