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Building brands for the better

An integrated & unique service offering

Our service offering combines branding, content & impact to build relevant & differentiated brands.

Our workflows are adapted to the new remote work reality, enabling your leaders to co-create with our team as part of workshops & team-building activities.

Our unique Creating Social Capital ™ approach leverages your sustainability, CSR & diversity & inclusions actions as strategic brand anchors, to secure your brand reputation, increase your employer brand attractiveness and grow your top line.

Discover why it works

1. Brand strategy

Our proprietary Creating Social Capital ™ methodology utilizes the frameworks of B-Corp & the UN's SDGs as strategic planning tools and ensures your brand platform is built on concrete CSR actions that are aligned with your business model.

Our capabilities

  • Consultation, research & insights
  • Brand strategy & positioning
  • Employer branding
  • Impact & CSR strategy
  • Employee Value Proposition
  • Communication strategy
  • Strategic partnerships & philantropy
  • Reputation management advisory

Some projects are admissible to a subvention from the Fonds Éco-Leader!

2. Brand expression

Using the strategic positioning as a starting point, this creative approach is used to define how the brand will express itself, across all touchpoints and to all audiences.

Our capabilities:

  • Naming
  • Employer brand
  • Brand narrative & storytelling
  • Brand Identity & Guidelines
  • Voice, tone & ethics

3. Brand Storytelling

Together, we develop campaigns or content strategies that let the world know how sustainable you are. Our editorial approach to storytelling is what makes us different; no models, no fiction: only real stories.

Our capabilities

  • Content strategy & creation
  • Campaign development
  • Employee brand initiatives
  • Art direction, design & motion design
  • Short & longform copywriting
  • Video & photo production
  • Video & photo post-production

4. Brand performance

Together, we develop and execute digital marketing strategies that generate conversions and drives your top-line. Each client has a dedicated content team that includes advisory, creative, production & performance experts to deliver more agility & results.

Our capabilities

  • Digital marketing & e-commerce
  • Social campaigns, SMM
  • Search, SEO & SEM
  • Influencer marketing
  • Newsletters

They Create Social Capital with us

Do you believe your brand can change the world? We do.