An integrated & unique service offering
Our service offering combines branding, content & impact to build relevant & differentiated brands.
Our workflows are adapted to the new remote work reality, enabling your leaders to co-create with our team as part of workshops & team-building activities.
Our unique Creating Social Capital ™ approach leverages your sustainability, CSR & diversity & inclusions actions as strategic brand anchors, to secure your brand reputation, increase your employer brand attractiveness and grow your top line.
1. Brand strategy
Our proprietary Creating Social Capital ™ methodology utilizes the frameworks of B-Corp & the UN's SDGs as strategic planning tools and ensures your brand platform is built on concrete CSR actions that are aligned with your business model.
Our capabilities
- Consultation, research & insights
- Brand strategy & positioning
- Employer branding
- Impact & CSR strategy
- Employee Value Proposition
- Communication strategy
- Strategic partnerships & philantropy
- Reputation management advisory
Some projects are admissible to a subvention from the Fonds Éco-Leader!
2. Brand expression
Using the strategic positioning as a starting point, this creative approach is used to define how the brand will express itself, across all touchpoints and to all audiences.
Our capabilities:
- Naming
- Employer brand
- Brand narrative & storytelling
- Brand Identity & Guidelines
- Voice, tone & ethics
3. Brand Storytelling
Together, we develop campaigns or content strategies that let the world know how sustainable you are. Our editorial approach to storytelling is what makes us different; no models, no fiction: only real stories.
Our capabilities
- Content strategy & creation
- Campaign development
- Employee brand initiatives
- Art direction, design & motion design
- Short & longform copywriting
- Video & photo production
- Video & photo post-production
4. Brand performance
Together, we develop and execute digital marketing strategies that generate conversions and drives your top-line. Each client has a dedicated content team that includes advisory, creative, production & performance experts to deliver more agility & results.
Our capabilities
- Digital marketing & e-commerce
- Social campaigns, SMM
- Search, SEO & SEM
- Influencer marketing
- Newsletters
They Create Social Capital with us
