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Beauce Entrepreneurship School
Content campaign for the EEB Techno Program Launch
Brand identity

Web traffic acquisition with editorial content

The École d’Entrepreneurship de Beauce (EEB) approached us to launch a new professional learning path dedicated 100% to technology entrepreneurs, enabling them to accelerate their growth internationally.

We quickly dived into the EEB universe to understand that their school is a lot more than just a school. First and foremost, it is a community of passionate entrepreneurs who are constantly looking on how to surpass themselves and encourage their peers to do so as well. It is also the teaching method of E2E, from one entrepreneur to another that creates a value of sharing experiences.

SWith learning in their heart of “raison d’etre,” we decided to have this present throughout our digital content strategy, involving the strongest leaders of their community. This includes the four entrepreneurs/coaches present in the course: Dan Robichaud, Louis Têtu, Martin-Luc Archambault and Éric Chouinard as well as the program director, Katia Renaud.

800% Return on investment
400 000 Total targeted reach
40% Engagement rate
25% Community growth

Educationnal blog articles

While conducting a series of interviews with each of them, in addition, we produced a series of blog posts that were shared with their Facebook, Linkedin and Twitter communities as well as outside of their community following a strategy that was both organic and targeted acquisition.

Here are 2 articles of the content series.
Louis Têtu's Formula for exponential growth. (FR)
The 5 biggest challenges of an Entrepreneur in Technology. (FR)

EEB techno blog
Parcours EEB Martin-Luc Archambault

Martin-Luc Archambault, AmpMe founder.

Parcours EEB

Katia Renaud, program director for the EEB.

Dan Robichaud EEB Techno

Dan Robichaud, Serial Entrepreneur and founder of Passwordbox.

Parcours EEB
Parcours EEB

Official video reveal

For the second part of the mandate, we had to contribute to the content planning of the launch event that took place on April 5, 2016, at the Caisse de dépôt et placement du Québec, partner of the Parcours, and invite the right people. During the evening, more than 100 guests were invited to network around the theme of the course and ideally register. We took the opportunity to reveal the official video showcasing the course and then we shared it online, supported by a targeted promotion strategy.

We completed the project by creating inspirational visuals that had high-sharing rates and distributed them on our proprietary platforms as well as through our network of partners.

The team behind the project