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Effecting change through responsible and authentic projects

A unique combinations of impact and creativity

From their inception to their deployment, our projects are designed to promote awareness and inspire action in order to maximize their potential for engagement and impact.

Our unique approach

Branding and design

Our branding and design service is based on a 360˚ approach imagined with inclusion, accessibility, and environmental and social responsibility at its heart.

  • Positioning, brand architecture and strategy
  • Development of a purpose statement
  • Naming
  • Logos and brand identity
  • Brand narratives and storytelling
  • Websites
  • Design and motion design
  • Customer experience/CX
  • User experience/UX
  • Web design
  • Content planning and writing
  • Packaging

Campaigns

Our campaigns encourage people to buy better, not more.

  • Communication strategy
  • Digital media planning and buying
  • Ideation and creation
  • Campaign management (SEM, display and video programmatic, social media, DOOH, brand content)
  • Campaign performance measuring and analysis
  • Influencer marketing
  • Photo and video production and post-production

Content

Based on an editorial and multiplatform approach, our offer innovates both in terms of its form and its content: real brand experiences that build user loyalty and generate results.

  • Content strategy and planning
  • Influencer marketing
  • Content creation
  • Social media management
  • Performance analysis
  • Content amplification
  • Newsletter creation and management
  • Articles
  • Design and motion design
  • Inclusive writing
  • Photo, audio and video production and post-production

ESG strategy

Our team’s strategic guidance is designed to make impact more accessible and to steer your brand and communications in the direction of your convictions.

  • Impact initiatives audit
  • Competition analysis
  • Identification of best practices related to SDGs
  • Stakeholder engagement strategies
  • Materiality analysis
  • ESG strategy →
  • ESG reporting
  • ESG tactical action plans
  • B Corp training
  • B Corp certification guidance →

Cause marketing

Our multidisciplinary experts integrate social impact practices to prompt reflection and behavioral change for the common good.

  • Prioritization of relevant social and environmental issues
  • Systemic analysis of societal issues
  • Analysis of existing solutions
  • Identification of change objectives
  • Identification of the adequate impact intervention
  • Development of an impact measurement framework
  • Impact assessment

HR marketing

The employer brands we develop focus on inclusion and recognition in order to reinforce your organizational strategy, promote your corporate culture and improve your talent and candidate experience.

  • Candidate and talent experience surveys and audits
  • Employee value proposition
  • Development of personas
  • Employer brand identity
  • Talent and candidate experience design (CX)
  • Consultation and identification of corporate values
  • Development of personas
  • Recruitment campaigns
  • Inclusive writing

These brands have created social capital with us

Aéro Mag
Ben & Florentine
Fonds de solidarité FTQ
Jeune chambre de commerce de Montréal
Laps
Oatbox
Pomerleau
Sélection Retraite
TST Energy
Université de Montréal
Association pour la santé publique du Québec
Caisse de dépôt et de placements du Québec
Cogir
Ivanhoe Cambridge
Miralis
Maître carré
Ville de Montréal
Techo Bloc

Inspired?