To show that Rachid has ups and downs like everyone and that he doesn't hide from it, we developed an art direction that shows his true self: at once colourful and dark. For the photo, our photographer reworked the grain but did nothing more. No Photoshop. For the video, we filmed him on stage, but we mainly focused on what was happening behind the scenes and during his travels. We wanted to capture real discussions without prepared comments or filters.
"What was fascinating about this shoot was that neither he nor I knew what we were looking for. We just... went for it. The picture we chose for the show poster is one I took while we were testing a new spot we hadn't tried when scouting locations. We see the Olympia at it's barest, a stage with raised curtains, a tripod on his left, a microphone on his right... which is reminiscent of the simplest form of the comic stand up. You can't get any more real than that. »
-Manny, photography, and conception at Republik