Consumers expectations of brands are more demanding than ever. Nowadays brands need to implement environmental, social and governance (ESG) principles at the core of their business practices in order to be and stay relevant.
It is no longer enough to simply create a good product; Creating Social Capital™ is the new standard of doing business.
Furthermore, there is increasing pressure from investors for businesses to put ESG principles at the heart of their activities.
The UN has established sustainable development goals (SDG) to promote prosperity and save the planet. It is by following this international framework that Republik identified these 8 trends worth of mention for 2021.
See how to increase your brand's relevancy by leveraging ESG drivers such as diversity, equality, sustainability, transparency and mental health.
Interested to find out how our proprietary Creating Social Capital™ methodology can help you address the issues inherent to your business model? Let's talk.