In 2018, we committed to working only with responsible brands by the end of 2020.
The problem
Profit-at-all-cost capitalism has failed us.
Beneath the social, economic and environmental crises lies a much deeper transformation.
Which side of the future are you on?
The opportunity
More than ever, brands must be relevant
Sustainable brands offer pragmatic solutions to the world's most pressing issues, answering their stakeholders demands with what their business model can offer.
Is your brand useful?
Creating Social Capital™ is the solution!
Consumer and employee expectations of brands has never been so high.
Creating Social Capital™ happens when a brand and its stakeholders create shared value for all.
It benefits the long term growth of your brand and your business because it adresses the social & environmental issues inherent to your business model.
Profitability and sustainability go hand in hand.
Creating Social Capital™ is a mindset, but mostly it's our proprietary brand planning methodology.
By aligning ESG best practices to your growth strategy and brand platform, we secure your long term relevance.
What are the benefits of Creating Social Capital™ for your brand?
1. Acquire and retain top talent
Employees want to work for companies that do good in the world.
2. Increase your sales
Customers purchase products & experience from brands that represent their values.
3. Manage your brand reputation
The pressure intensifies for brands to take a stand.
4. Elevate your brand relevance
People trust brands who are committed, transparent and coherent.
5. Develop new products & services
Innovation today adresses real world problems instead of creating needs.
6. Attract investments
Investors know that stakeholder focused companies perform better on the long term.
7. Clarify your internal decision making
A shared purpose has every department working in the same direction.
8. Create innovative partnerships
Competitors collaborate to find innovative solutions, faster.
