The brand's art direction was crafted to tell the unique story of the Zyromski family and its greenhouse-grown varieties. The straightforwardness of geometric shapes is combined with a human touch thanks to a brand symbol that represents the greenhouse. In a simple and minimalist way, the greenhouse stands proudly at the center of the labels for classic single-grape varieties and their names are handwritten by Frank Zyromski himself. The wine blends display a more joyful and colourful approach. By combining red and blue, which represent the region's Rivière Rouge ("red river") and its nordicity, we were able to highlight elements like grapes, snowflakes, rivers, and flowers. To top it all off, we illustrated each of these elements using a papercutting technique to match the brand's artisanal attention to detail.