To make all potential clients travel with us before they even take off, we produced a four-episode series showing a meeting between two friends of the Germain family. Both companions share the same passion as the group: hospitality, gastronomy and lifestyle.
Through the graphic universe we developed, the images we captured, the narrative weave we created and the humans we gathered, we were able to showcase Montreal, Ottawa, Toronto, and St-John’s.
To this series, the masterpiece of the campaign, we also put together ad banners, articles and social media content in collaboration with a media partner and Germain Group. It is thanks to this tight collaboration that we elaborated a full ecosystem of complete content.