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Pour 3 Points
Content creation and annual campaign

Content creation and annual campaign

This year, the team at Republik has been given the chance to put its expertise to the benefit of an organization close to their hearts, Pour 3 Points.

Co-founded in 2011 by Fabrice Vil, Pour 3 Points’ mission is to train sports coaches working in secondary schools so that they will evolve into “life coaches” for young people and help them develop the required skills to succeed not only in school but especially in life.

Our mandate is to increase their notoriety among the general public, encourage the recruitment of coaches and maximize monthly donations through relevant and emotional content addressed directly to coaches and donators.

Since October 2018, Republik has been in charge of the developing their content strategy as well are behind the production and distribution on their website and online platforms.

Documentation of the coaches began in mid-August where our production team participated in their training retreat at Camp Edphy, north of Montreal.

Through an editorial lens focused on the potential to succeed and education, we captured testimonials from the coaches, youth and donators to highlight both the challenges they’ve faced and what has motivated them to join the organization and change the lives of children. This editorial line was selected to demonstrate the training path of a coach, their group of young adults and the high impact of this unique training.

The annual fundraising campaign will be rolled out shortly. In the meantime, take a look at what we have produced thus far.

#MerciCoach - Semaine nationale des entraîneurs 2018

Dans le cadre de Semaine nationale des entraîneurs, nos coachs en formation aimeraient remercier un coach qui a fait une différence dans leur vie !!! #MerciCoach

Posted by Pour 3 Points on Sunday, September 30, 2018
Sur le banc avec la famille Poulin-Labrousse

« Les personnes significatives dans ma vie, ça a souvent été mes coachs! » Visionnez le témoignage de la famille Poulin-Labrousse qui croit, tout comme nous, en l’importance de soutenir le développement des jeunes à travers le sport. 🤸‍♂️🤾‍♀️⛹️‍♂️ Pour faire un don :

Posted by Pour 3 Points on Wednesday, December 12, 2018

« Aujourd’hui, je peux dire que je remets à mes joueurs un savoir que j’ai acquis et je suis aussi capable de me corriger. » Aidez-nous à former des coachs comme Caleb, coach certifié, qui sont bien outillés pour soutenir la réussite des jeunes! 🤸‍♂️ Faites un don dès maintenant :

Posted by Pour 3 Points on Saturday, December 1, 2018
Swipe right for more pictures!

The team behind the project