This year, the team at Republik has been given the chance to put its expertise to the benefit of an organization close to their hearts, Pour 3 Points.
Co-founded in 2011 by Fabrice Vil, Pour 3 Points’ mission is to train sports coaches working in secondary schools so that they will evolve into “life coaches” for young people and help them develop the required skills to succeed not only in school but especially in life.
Our mandate is to increase their notoriety among the general public, encourage the recruitment of coaches and maximize monthly donations through relevant and emotional content addressed directly to coaches and donators.
Since October 2018, Republik has been in charge of the developing their content strategy as well are behind the production and distribution on their website and online platforms.
Documentation of the coaches began in mid-August where our production team participated in their training retreat at Camp Edphy, north of Montreal.
Through an editorial lens focused on the potential to succeed and education, we captured testimonials from the coaches, youth and donators to highlight both the challenges they’ve faced and what has motivated them to join the organization and change the lives of children. This editorial line was selected to demonstrate the training path of a coach, their group of young adults and the high impact of this unique training.
The annual fundraising campaign will be rolled out shortly. In the meantime, take a look at what we have produced thus far.