As part of this campaign, our team wanted to highlight real and authentic experiences. The stories shared shed light on the different roles a shelter can play for survivors. Describing shelter workers by turns as friends, angels, a second family, or even a small army, the campaign’s three heroines explain how they were able to “rebuild the right to exist”, “relearn what joy is” and “regain some confidence”. In a soothing universe, stand-ins make slow, gentle, subtle gestures meant to honour the complexity of the emotions being shared. In the videos, as the story moves from distress to hope, light transitions from dark blue to light pink. This visual universe was also used through various assets for the campaign, and posted on Fonds de solidarité FTQ’s social media networks. The posts redirected people to a website run by a regional association of shelters for women victims of domestic violence (the Regroupement des maisons pour femmes victims de violence conjugale) where more resources are available.