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Following an invitation to tender earlier this year, the Fonds de solidarité FTQ makes Republik its content agency.
“We chose Republik based on its relevance in content and its editorial approach based on real stories. We are very happy to start this collaboration, which will allow us to take our content to the next level without a doubt,” explains Julie Gosselin, Marketing Director, Fonds de solidarité FTQ.
Republik’s mandate is to support Fonds de solidarité FTQ in its proprietary content and social media strategy. The agency will have the opportunity to work closely with Tink and Cartier, which have been collaborating with the financial institution for several years now.
A Natural Fit Based on Shared Values
By its very nature, Fonds de solidarité FTQ creates a positive impact on a daily basis with local savings supporting Quebec’s economy. Republik, whose purpose is to create social capital, is thrilled to put its reputed expertise in content to good use, for a brand sharing the same values.
“Fonds de solidarité FTQ has so many great stories to share. We are happy to bring them to light by joining forces,” says Jean-Philippe Shoiry, Head of Strategy and Partner at Republik.
The two companies which, each in their own way, create a positive impact have already started working together. Over the next few weeks, Republik will develop a content strategy based on the impressive history of the financial institution which, for almost 40 years, has been working towards a better society.