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Université de Montréal's FAÉCUM and SAÉ choose Republik for their student mental health awareness campaign

The Federation of Student Associations of the Université de Montréal Campus (FAÉCUM) and its Student Services (SAÉ) have entrusted Republik with their annual mental health awareness campaign. The campaign will be launched at the beginning of the school year, in September 2021.

The FAÉCUM and SAÉ aim to use this campaign as an educational tool for the academic community to deepen its understanding of mental health, and the factors that can affect it. This campaign is part of a series of efforts to improve the mental health of the university’s student body. It follows the campaign "Ça va aller", launched in the fall of 2019 by the FAÉCUM and SAÉ, with the goal of breaking the stigma around mental health in the student community and opening a dialogue.

“Université de Montréal’s FAÉCUM and SAÉ are pleased to partner with Republik for our mental health awareness campaign. Republik understood magnificently how important the mental health of our students is for us and we are confident that this beautiful collaboration will have a long-term positive impact on our academic community.” - Virginie Allard-Cameus, director of the Centre de santé et de consultation psychologique (CSCP) of Université de Montréal’s SAÉ.

Republik’s mandate consists of designing the entire campaign to be deployed on the digital and social platforms of the FAÉCUM, Université de Montréal and AGEEPEP, as well as on campus grounds. This is a fitting mandate for the agency, which made the commitment in 2018 to work exclusively on socially and environmentally responsible projects by 2021.


Republik is a social impact creative agency. Its purpose is to give meaning to the growth of brands, through the Creation of Social Capital™. It is the first B-Corp certified agency in Quebec and was named Best for the World in the "Employee" category in 2019, in addition to being a signatory of the United Nations Global Compact and a member of the Global Compact Network of Canada.