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The OJ's Beer League Program is a client reward program for garage league players, supported by content & influencer marketing initiatives.
More than 100,000 people joined the OJ’s Beer league program to receive exclusive benefits at the restaurant.
Sportsnet’s Ryan Pinder and Calgary Flames player Sam Bennet were also on hand to kick off the program at the launch party, which was live on Facebook.
To learn more about the campaign, you can read the detailed article just here.