STGM
A creative and functional brand to promote sustainable projects
Opportunity
STGM, one of Quebec’s leading architectural firms, approached our team to design a brand platform that would highlight its mission to design sustainable spaces that improve people’s lives. In addition, we had to develop a toolbox that would enable the client to create content internally. Final challenge: our team had to build this platform using existing brand elements.
Creation
Finding the right balance between creativity and functionality is the foundation stone of an architecture firm and is at the basis of the brand platform we created. The line in the logo where the t and the g connect came to represent the process behind every project, with a curved line to represent creativity and a straight line to represent functionality. From start to finish, these two elements symbolize the idea of imagination brought to life.
Impact
Creating a brand platform that is humble and human, yet flexible enough to showcase the different aspects of a well-thought-out building: the sustainability of the project, its high environmental performance or the preservation of its heritage was important for our team.
« Republik worked in close collaboration with our team to develop the brand identity and content strategy mandates simultaneously, which results in a coherent whole that is perfectly adjusted to the reality of our organization. The tools that were developed allow us to be creative, efficient, and fully autonomous with our content strategy. »
