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Employer Branding and HR Marketing

Why Invest in Your Employer Brand With Republik

Faced with labour shortages, the talent war, rising expectations for diversity and inclusion, and the disruption of the work experience due to the pandemic, companies need to take action.

The objective of this approach is to increase the attractiveness of your company as an employer of choice to potential employees, as well as the retention of existing employees.

To achieve this, we will develop:
- your Employee Value Proposition (EVP)
- the differentiated positioning of your employer brand
- its internal and external communication platform
- a creative recruitment campaign concept, as well as the updating of all your contact points throughout candidate and employee experience: website, job offers, employee onboarding, recognition and team-building activities, content, and more.

The Benefits of our Co-creation Approach

Our unique approach to Social Capital Creation is inspired by the best practices of design thinking, emphasizing collaboration between strategy, creative, consulting, and client teams at every stage of the project.

Through consultations, workshops, and iterative presentations, your team will feel heard and represented in the project, from start to finish.

1. Building on Your Employer Brand Strengths

Our approach bridges the gap between the current perception and the desired experience, while maximizing your reputational capital.

2. Prioritizing Users

We bring together rigour and openness through a user-centred approach (CX), maximizing the active involvement of your key employees.

3. Valuing Diversity

We consider all perspectives to ensure that our solutions are inclusive and representative of your reality at local, national, and international levels.

4. Creatively Standing Out

We deliver creativity that stands out both visually and narratively, resonating emotionally with your employees and potential candidates.

"The campaign has generated results and increased the sense of pride within the company."

Ben & Florentine Director

"Their social capital creation methodology really works!"

Biron Santé Executive

"The most engaging virtual workshop I've had the chance to be a part of."

GPL Assurances Executive

Let’s collaborate

Allying your convictions, actions and communications

By creating social capital, our multidisciplinary team offers creative solutions centered on transparency and action to address current business, environmental, and social transitions.

Our unique approach →