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2021-01-05
Social Capital

Our wish for 2021 is that you choose to be part of the solution

All would agree that 2020 was a terrible year.

  • Global waste creation reached unprecedented highs due to Covid-19 medical accessories and increased packaging use due to an increase in delivery services usage.
  • Inequalities burst open a wound across communities everywhere, spurred by the Black Lives Matter movement in the US and globally.
  • Misinformation led to diminishing trust in government leadership and increased greenwashing by corporations.

Many could also argue that 2020 was a memorable year.

Employees, investors and consumers globally have grown increasingly aware of their ability to address society’s challenges with the choices they make.

As a result, business and brand leaders have come to realize the business opportunities being socially responsible uncovers.

  1. Sustainability unlocks innovation potential and creates long-term value.

    Companies with consistently high ESG performance enjoyed 4.7x higher operating margins and lower volatility than low ESG performers. Source

  2. Diversity leads to stronger teams and is a growth driver for organizations.

    The most inclusive companies generate 1.4x more revenue per employee on average, and consider themselves more capable of adapting to change. Source

  3. Ethics enables people to think critically and powers a trust-based culture that benefits all.

    Ethical drivers are 3x more important to company trust than competence. Source

These Environmental, Social and Governance (ESG) themes used to be nice to have in organizations and mostly perceived by C-suite executives as cost centers.

As the pressure for brands to adopt a planet and people conscious growth strategy intensifies, ESG has now become company must haves and should be viewed as profit centers.

▸ It’s how organizations earn employee trust, build customer loyalty and create business value.

▸ It’s how brands stay relevant in times where purpose trumps profit-at-all-cost.

▸ It’s how businesses are Creating Social Capital™.

In 2021, whether you are an employee, a business owner or a brand leader, you should have a clear answer to this simple question:

Are you part of the problem or part of the solution?

Our wish for 2021 is that you consciously choose the latter.

Let’s change the world together!

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About

With a law degree and a master's degree in taxation, Jean-Philippe is an atypical brand strategist. He always keeps clients' business objectives and ESG trends at the centre of his concerns.