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2018-07-15
Marketing insights

5 New Instagram Features to Try This Week

Instagram has seen a big make-over over the past few weeks. With the launch of IGTV, everyone from influencers to brands have been preoccupied with this new platform.

In case you've been so immersed in the new standalone app, here are the 5 new features on the OG platform to try this week!

Story Preview

Currently only available on Android, you can select multiple images/videos to upload, edit and then preview them before making your story live. This feature ensures quality control before upload, along with no longer having a delay when uploading multiple stories. Don't worry Apple users - it's coming soon.

Question & Answer

You've probably seen your favourite influencers posting stories with this sticker. Essentially this new feature allows more human to human contact without having to decipher through your inbox to talk to your followers. You can modify it to either receive questions from your following or ask them a specific question. The answers then appear in your notification feed, where you then select the desired question to answer, upload an image/backdrop and text or you can even take a video of you responding to the question. To each their own.

Video Chat

Sooner or later Instagram was going to integrate a way to communicate via the app aside from sliding in someone's DMs. Today is the day. You can now video call one or multiple people without a phone number via the app. This feature also gives the possibility for influencers to connect with their followers, perhaps contest off an hour video chat...

You’re all caught up

After months of everyone expressing their frustration with an algorithm that controlled what content you were seeing based on interests, Instagram has finally brought back a somewhat chronological feed. To top it all off, if you normally spend your day scrolling through your feed you will now see the 'You're all caught up' alert. Which is basically Instagram’s way of saying ‘put down the phone and go live IRL.’

Adding music to Stories

Not available just yet in Canada, this new feature allows you to select a song and overlay on top of your selected video. This allows you to have a high quality looking stories all via the app without having to upload content to either another app or desktop to then edit and add in music. The best part? Instagram is adding tunes daily so no matter what your taste is, there is a song for you.

Now that you know all the latest features - which are you most excited about? Let us know! Be sure to follow us on Instagram to see how we use some of these features.

About

Graduate of a BAA specialized in Marketing at HEC Montreal, Jeneve always had a great interest in sustainable development. Passionate about digital content and writing, she joined the Republik team to discover the subtleties of content and influence marketing.