Aeromag
Modernizing the image of a leader in environmental innovation
Opportunity
Founded in 1994, Aeromag specializes in aircraft deicing and environmental innovation, operating over fifteen stations in Canada, the United States and England.
As the company’s visual identity had not evolved much since the 90s, Aeromag sought Republik’s expertise to renew and represent its new brand positioning. The team of leaders passionate about aviation now presents itself as an ally for the ecological transition. It’s only natural as the entire airline industry must unite to meet the climate challenge.
Creation
The brand platform is inspired by the natural elements braved by Aeromag’s teams on the tarmac. The logotype features a symbol that resembles a schematized snowflake, alluding to nordicity. The convergence of elements evokes teamwork and alliance with partners. The delta counterform (Δ) in the center refers to elevation, performance and the letter A’s shape.
The iconography, arrows and even the characters of the logotype borrow triangular shapes referring to glycol being sprayed, aircraft wings and runways. Linear typography, ever-present in transport signage, presents information in an effective, universal way.
The photo direction of the deicing operations focuses on the intensity of the gaze and weather conditions. To lend credibility to the brand’s innovative dimension, we use close-up shots of scientific equipment and liquid substances related to glycol filtration.
As for the brand’s voice, we opted for a rational, enthusiastic and unifying tone to rally all stakeholders around the ecological transition.
« We’re proud of the results thanks to Republik’s creativity and commitment. Our renewed brand identity has enabled Aeromag to stand out in a significant way. »
Impact
Aeromag has developed an innovative process for recovering, recycling and reusing glycol, which considerably reduces the ecological footprint of ground services and, more broadly, the airline industry. Our strategic and creative work has enabled the brand to promote environmental innovation, its leadership in the field and its concern for the well-being of ecosystems and employees.
Our strategists have developed an ambitious impact plan so that the company can implement concrete actions to make its practices more sustainable on the tarmac and within its ranks. This ESG strategy is at the heart of the new brand platform and the company’s purpose. In addition, a graphic language has been developed to communicate environmental benefits in a creative and proprietary way.
