LEAD, 360 Strategy

We wish the next few lines were self-explanatory, but we know they're not. At Republik, our mission is clear: to help brands change the world. To do that, we need to create an inclusive environment and build a diverse team where everyone feels free to put their convictions to work and where they can feel heard and encouraged. We believe in recruitment, hiring, training, compensation and promotion that doesn’t discriminate on the basis of race, religion, skin color, nationality, gender, gender identity and expression, sexual orientation, physical disability, age, language, accent or any other characteristic that makes us unique. We also believe that bringing people together with different identities, experiences and abilities helps us to truly understand the communities we work with, so we can be even more creative. And so the industries we work with can change.

Republik is looking for a bilingual LEAD 360 Strategist. This person will contribute to the creation of strategic positioning, brand platforms and/or multi-channel campaigns for companies who are taking action for the environment and society. They will work with brands from various B2B and B2C industries.

They will develop comprehensive brand ecosystems based on responsible initiatives that will allow our clients to differentiate themselves in their industry while being relevant to their targets, whether they are employees or consumers.

This 360* Brand and Communications Strategist will be responsible for translating our client’s brand data into insights. The creative team will use these insights to develop communication tools, according to the brand’s—mainly digital—touch points.

As part of the strategy team, the person will work under the supervision of our director of strategy, in close collaboration with our creative and consulting teams.

Alright, so what’s the job?

The job is to change the world through the Creation of Social Capital™. But if you want us to be more precise, here’s a list of tasks you’ll have to do in your day-to-day:

Evaluate, analyze and develop an in-depth understanding of our clients’ needs and business context;
Explore the genesis of our clients’ brands, absorbing any relevant documents or history needed to understand their situation;
Define and write research plans (qualitative and quantitative) and conduct analyses of competitors and stakeholder consultations;
Develop personas and target audiences;
Deliver internal and external communications ecosystem audits
Identify sustainable development issues according to the company’s value chain;
Translate insights into brand positionings that meet our clients’ needs;
Collaborate easily with different strategy experts;
Ability to question clients on their objectives and colleagues on their strategic alignments;
Support the creative team in branding projects which may include the creation of brand platforms and 360 campaigns in order to design a visual identity aligned with the brand’s positioning and initial brief;
Design 360 campaign deployment plans;
Participate in brainstorming sessions in collaboration with the strategy and/or creative team;
Collaborate with the consulting and production teams to develop the tools for the selected communication platforms;
Manage a team when relevant

What kind of background are you looking for?

You’ll find our ultimate wish list below, but we encourage you to apply even if you don’t feel like your profile matches every criterion. Remember, men apply for a job when they meet only 60% of the qualifications.

A minimum of 5 years of relevant experience in branding and 360* communications across multiple communication channels, which may include social, digital and broadcast platforms;
Excellent knowledge of emerging format and channel trends, namely digital;
Proven proficiency in 360* communication plan and campaign design;
Fluency in English and French, both verbal and written;
Excellent oral and written communication skills;
Ability to conduct structured interviews or workshops;
A proactive attitude and an interest in creative problem solving;
Good time management and respect for deadlines;
A team player and collaborative spirit, good organizational skills and an openness to others;
Resourcefulness in finding solutions and overcoming challenges of any size;
A strong interest in corporate social responsibility, sustainable development and social impact;
A thirst for learning and a keen interest in new trends;
Knowledge of Miro software and relevant experience in employer brand development and HR marketing are assets.

And what are the conditions?

We know we're not perfect, and we're humbly working to continually better ourselves. We also know actions speak louder than words, so here's an overview of our benefits:

Three weeks of vacation upon hire, plus two weeks off between Christmas and New Year's Day
The possibility of four-day work weeks thanks to meeting-free Summer Fridays
Comprehensive insurance coverage after your first three months of employment, including access to a virtual care platform for mental and physical health
Paid sick time, including mental health, wellness and period days
Flexibility around childcare and family sick time
Flexibility around working remotely and internationally
Possibility of an unpaid leave or a part-time schedule
$400 allowance per year for wellness needs
An RRSP program with employer contribution
5@7s and cultural events
Monthly training sessions
Paid mentorship opportunities for all employees interested in leadership positions or other promotions

Most importantly, our team is what makes Republik different. What sets us apart is that we truly care about our employees and we walk the talk. We strive to create an environment that fosters personal and professional growth so that everyone in the agency can put their convictions to work.There’s so much more to offer, but you’ll have to come see for yourself!

The hiring process

This is a full-time job offer, which starts as soon as possible.
Salary based on experience.
Only selected candidates will be contacted.