Creation, production & media finally united.
1. Brand strategy
Our proprietary Creating Social Capital ™ methodology utilizes the frameworks of B-Corp & the UN's SDGs as strategic planning tools and ensures your brand platform is built on concrete CSR actions that are aligned with your business model.
Our capabilities
- Consultation, research & insights
- Brand strategy & positioning
- Impact & CSR strategy
- Employer branding
- Employee Value Proposition
- Communication strategy
- Strategic partnerships & philantropy
- Reputation management advisory
Some projects are admissible to a subvention from the Fonds Éco-Leader!
2. Brand identity
Using the strategic positioning as a starting point, this creative approach is used to define how the brand will express itself, across all touchpoints and to all audiences.
Our capabilities:
- Naming
- Logo & identity
- Brand narrative & storytelling
- Voice, tone & ethics
- Packaging
3. Brand Storytelling
Together, we develop campaigns or content strategies that let your audiences engage with stories that matter. Our editorial approach to storytelling is what makes us different; no models, no fiction: only real stories.
Our capabilities
- Content strategy & creation
- Campaign development
- Employee brand initiatives
- Art direction, design & motion design
- Short & longform copywriting
- Video & photo production
- Video & photo post-production
4. Brand performance
Together, we develop and execute digital marketing strategies that generate conversions and drives your top-line.
Our capabilities
- Digital marketing & e-commerce
- Social campaigns, SMM
- Search, SEO & SEM
- Influencer marketing
- Newsletters