“Writing sits in this wonderful grey area where we can bring complex and truthful stories to life. My job allows me to dive into this beautiful ambiguity.”
While working in an agency was not initially part of her career plan, Florence always knew that writing and creativity would be a part of her calling. Eager to share her authentic writing, content creation seemed to be the perfect way to merge her love for both social sciences and business. By lending her words to brands that share her convictions, Florence can portray the duality of our existence with evocative stories that can initiate change.