“We must stop thinking that marketing is responsible for all our ills. The truth is, it sends a message. It's up to us to choose messages that convey the right values."
Alexandra doesn't like to beat around the bush. For her, transparency should always be at the heart of every conversation you have with clients, colleagues, and even, the audience you want to reach. She grew up in the agency world and has developed a 360-degree expertise by touching all spheres of advertising, in addition to specializing in production. Today, she uses her strike force to support brands that want to make a difference.