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2018
Hennessy
International women's day
Content

Four inspiring women

For Women's Day, Hennessy Canada wanted to pay tribute to its female consumers. To do this, we decided to underline the strength, determination, courage and ambition of four inspirational women.

As we wanted to demonstrate the spirit of solidarity and feminist values of many of Hennessy’s consumers, we decided that it was important to bring all of these women together visually. Thus, we developed a content strategy built and deployed around the theme of Sisterhood with which we presented a series of portraits of these four women, and shared their stories on Hennessy’s blog.

The photos were taken in Montreal, in our studios, as well as in Toronto, in collaboration with a freelance photographer, Shamim Nakhaei.

The four influencers we worked with are: @fafakhan, @natashahelwig, @stacyannbuchanan, @feeltheblisss.

153,000 Total reach during Women's Day

during Women's Day

16,6% Engagement rate

on Instagram

1,500 visits

on the Hennessy Canada website to read the article about these four inspiring women.

Swipe right for more pictures!

The team behind the project

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