For Women's Day, Hennessy Canada wanted to pay tribute to its female consumers. To do this, we decided to underline the strength, determination, courage and ambition of four inspirational women.
As we wanted to demonstrate the spirit of solidarity and feminist values of many of Hennessy’s consumers, we decided that it was important to bring all of these women together visually. Thus, we developed a content strategy built and deployed around the theme of Sisterhood with which we presented a series of portraits of these four women, and shared their stories on Hennessy’s blog.
The photos were taken in Montreal, in our studios, as well as in Toronto, in collaboration with a freelance photographer, Shamim Nakhaei.
The four influencers we worked with are: @fafakhan, @natashahelwig, @stacyannbuchanan, @feeltheblisss.