Canadian identity of the brand
Founded in 1772, Veuve Clicquot is the very first champagne house directed by a woman. Since then, the brand supports women’s entrepreneurship through several initiatives throughout the year.
Mandated by Veuve Clicquot Canada for the production of its annual content and to broaden the brand’s engagement, Republik has been creating content since 2016 for Veuve Clicquot Canada in order to put forward the beauty of Canadian moments, while reinforcing the brand’s DNA.
For now two years, our editorial strategy of production has been focused on genuine Canadian moments of the 4 seasons. The Instagram page is now filled with Canadians habits, allowing the increase of the audience’s engagement rate.
Creative approach
This authentic creative approach has been shared on the platform 100% organically. Through our multiple productions, we also had the chance to work with influencers from all over Canada. Take the Colorama Summer 2018 campaign, for example; 8 content creators in 5 different cities have helped us represent the urban Canadian summer. At the end of the day, 96 pictures and a video were produced to show summer 2018 on Instagram. We also created a culinary content series to let people know how to match food and wine with Clicquot champagne.
The team behind the project
Strategy direction
Jean-Philippe Shoiry
Creative direction
François-Olivier Thibault
Photographer
Manny Fortin
Editorial direction
Erika Peter