TST
Rethinking the identity of a company that leverages the power of engineering for energy efficiency and sustainability
Opportunity
The construction industry is at a crossroad: its key players must make an ecological transition to meet today’s social and environmental challenges and avoid becoming obsolete. TST is a partner in performance in building, decarbonization, and sustainable development, guiding companies in the industrial, agricultural, commercial, and real estate sectors through every stage of their ecological transition.
TST approached our agency for various mandates, including the repositioning of its brand identity, the official launch of its new brand image, and the development and implementation of a content strategy.
Creation
To create TST’s brand image, our team was inspired by the company’s universe. The TST logo, for example, symbolizes the company’s guidance throughout its clients’ ecological transition. The S in TST represents a milestone enabling the company to take its customers to the next step.
The color palette is in symbiosis with the infrastructure and the environment. Texture and movement are used to illustrate the energy—heat, cold, wind—on which TST’s services have an impact in a more tangible way. Iconography has also been developed to emphasize its three main services, among other things: assess, position and improve.
“Since the beginning of our rebranding, Republik has supported us with expertise and dedication. As a trusted strategic partner, Republik provides invaluable guidance, enabling us to make continuous progress and amplify our ability to create a significant impact. Their involvement goes beyond that of a mere agency; in fact, they are an integral part of our team, helping to shape our success in a close, collaborative way.”
Impact
The goal for TST’s brand launch campaign was to better commercialize the company’s services, but also to make its current and future partners aware that their impact goes way beyond the numbers. There is no better time than now to make a transition to more sustainable operations. This makes TST a partner of choice for reducing the GHG emissions and energy bills of the companies it supports. Republik is proud to join forces with a company that wants to have a real impact on its industry, and is taking concrete action to achieve its goals.
