61 % of the target
With extremely precise target parameters, our campaign reached 306 112 people on a potential of 500 000 reachable people.
12 000 votes
All in all, 12 000 people responded to the next big question.
Beyond the vote
Organic and sponsored posts generated more than 3000 reactions and 1300 comments. Facebook reveals it is above the average, usually targeting a similar audience.
And the big question?
25% of consumers that responded to the big question opted for vegetarian fillets instead of chicken fillets. Conclusion: consumers were ready to welcome the new vegetarian menu!