In order to reach a teen audience, you have to talk to them. This is the reason why we decided to focus Fruité Canada’s strategy on the memes. For the Hero content as well as for the ongoing content, the objectives for 2018 have met an engagement rate increase of 400% compared with 2017.
The posts, a mix of Photoshop Challenge and memes, have been pretty popular on social media platforms and allowed us to acquire the right tone to communicate with the audience. We also create Hero content with popular influencers. The Youtuber Tour has then been created and these pan-Canadian events have greatly helped our strategy while developing greater bonds with the audience.