As part of Oasis Canada’s annual campaign, we were mandated to reach diverse target audiences for each product, while having a clean and consistent message. To achieve this, it was necessary to put into place two separate strategies. On one hand, the marathon campaigns to target runners and on the other, the acquisition of more women followers aged between 25 and 55 with the “Taste of Real Life” campaign on their social media platforms.
In order to achieve these distinct goals, we decided to collaborate with content creators and influencers who not only live the true daily life of the target audiences but also whose profiles strongly matched the DNA of the brand. Our primary goal: to create authentic content.