To do so, we launched the “Infusion Challenges”, by collaborating with five influencers and a campaign ambassador, Anne-Soleil Proteau, whose role it was to bring the challenges to a wider audience through traditional platforms.
At the heart of this campaign were five challenges, like taking time to exercise daily, eating local food, and creating a space for reflection at home.
Several creatives including inspirational videos and photos were created for Oasis’s website and social media, as well as for the platforms of our collaborators.
By signing up on the Oasis Infusion website, participants had access to detailed descriptions of the challenges and tips from our collaborators.
The most notable content pieces of the campaign were the inspirational hero videos created for the challenges. These videos then redirected users to useful content on how to adopt and implement healthy habits associated with the products.