Miralis has always leveraged three differentiating pillars, timeless beauty, locally-made and sustainable material. Who would be their best brand ambassadors? Their current clients. This is why Republik recruited three real clients who were proud of their Miralis kitchen for one of those three reasons. We invited ourselves in their kitchen and asked them to tell us their proud story. We captured their storytelling and shared it across Quebec on several platforms. The results: the campaign was live on Facebook, Instagram, Pinterest, Google Search, La Presse+, Toronto Star, S4M programmatic, DOOH and Miralis website from October 2 to November 23. People discovered how proud Anicée, Jean-Claude and Florence were of their Miralis kitchen.