Last spring, Republik was mandated to position Gibou’s very first summer collection as a summer brand.
With the launch of this collection along with their new products such as hair bands and beach towels, it was essential for Gibou to showcase their ecological aspect while offering trendy products to their customers. Since 2004, the company has been promoting their core values, such as local clothing, the strict use of recycled furs and the valorization of noble materials.
With Republik having a B Corp certification, there is no need to explain to you why we felt compelled by this mandate! Gibou made their debut in 2004 with their hand-knitted winter accessories. Through hats, mittens and scarves, the company offered the essentials for a Canadian winter. With a new collection targeting a different season, it was even more important to showcase their new collection in the summer production.
In order to meet the needs of the client, the team embarked on the production of a branded video as well as a distribution strategy for Gibou’s summer 2018 collection. In a 30 second video, we have illustrated a typical Gibou summer where the headband, the main piece of the collection, was captured in multiple moments of the season.