"Writing corporate mottos for several generations from 29 different nationalities was quite a challenge. The idea was to find a unifying concept that would allow us to resonate with all of these people at once."
Gallagher GPL's new corporate mottos focus on an element that easily translates into all languages: pride. By playing with the social and graphic elements of sports, we developed a complete universe around their new corporate mottos that could be used in different contexts. And because all employer brands must stand proudly on the mottos that guide their very essence, we developed an art direction that could be later used for various internal and external cultural events.