Although there is no shortage of content regarding personal finances and savings, let's be honest: it's not everyone's cup of tea. But it’s definitely the Fonds de solidarité FTQ’s specialty. The development capital fund entrusted us with the creation of educational content about savings in order to position it as an expert in the field.

Everyone knows that understanding finances can pay off. Yet, few people sink their teeth into the topic because it can be quite intimidating. While competitors strive to make savings exciting and flashy with an exuberant tone and colourful look, the Fonds had an opportunity to stand out with a more sober, calming tone.

When thinking of professional training in the workplace, the colour beige instinctively comes to mind. To us, beige is synonymous with simplicity, and that's precisely what we wanted to do with savings: make them simple. In order to differentiate the Fonds from financial institutions, the spotlight was given to workers and their reality – which were at the heart of our creative product – to connect authentically with our main audience.