Opportunity
To stand out in the vast field of philanthropy, but also in the eyes of the public, the Quebec Breast Cancer Foundation wanted to renew its strategic framework and brand, marking its 30 years in style. The goal: to revitalize its image and celebrate a milestone in its history, ensuring the cause’s longevity for the next 30 years.
Creation
The Quebec Breast Cancer Foundation provides adapted services, funds research, and advocates for prevention. To drive this mission forward, we chose a warm, inclusive brand image, a more authentic voice guide, and a platform adapted to the diverse initiatives.
To commemorate the Foundation’s anniversary, the “30 years, 30 voices” campaign was launched, backed by a series of 30 stories unveiled on social media at a rate of one per day, during Breast Cancer Awareness Month. The campaign highlights the diversity of experiences, giving a voice to patients, loved ones, researchers, volunteers, and Foundation staff, demonstrating that breast cancer can impact anyone, regardless of age, gender, or background.
Impact
This project helped the Quebec Breast Cancer Foundation to distinguish itself, reaffirm its mission, and maximize fundraising efforts to support breast cancer patients across Quebec.
Building on the rebrand and the campaign, we designed the visual universe for the “Flamingo Twilight” annual event. The evening served as a platform to showcase the Foundation’s successes over the last 30 years and all that it will accomplish in the future, made possible in part by donations collected at the event.
