The team also embarked on a video production for each cultural event visited to share the experience.
The videos are presented as short documentaries that show in an authentic way the daily life of influencers from a minority, as well as the ways they celebrate their origins during the events. It was important to document genuine moments to which minorities can identify to.
With posts and videos of the events, the community hasn’t stopped growing throughout the year. The impact is positive and the results prove that the content corresponds to the public’s expectations.