How do you demonstrate your expertise to a CEO/CFO/CLO audience that is hard to reach? That is exactly the challenge that Blakes, one of Canada's top law firm year after year is facing when it comes to communications.

Goal
To position Blakes as the leading firm in corpoate law.

Editorial Strategy
To demonstrate Blake's expertise by informing our audience on a given business subject, through the voice of our lawyers and with a case study as a strytelling anchor.

Distribution
Branded content media buy on LaPresse+, Les Affaires and the Globe & Mail, supported by re-targeted media buy.

When it comes to corporate law, Blakes means business.

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