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Legal expertise takes center stage

A branded content initiative to showcase the expertise of Blakes' lawyers

How do you demonstrate your expertise to a CEO/CFO/CLO audience that is hard to reach? That is exactly the challenge that Blakes, one of Canada's top law firm year after year is facing when it comes to communications.

To position Blakes as the leading firm in corpoate law.

Editorial Strategy
To demonstrate Blake's expertise by informing our audience on a given business subject, through the voice of our lawyers and with a case study as a strytelling anchor.

Branded content media buy on LaPresse+, Les Affaires and the Globe & Mail, supported by re-targeted media buy.

When it comes to corporate law, Blakes means business.

De nouvelles informations seront ajoutées à l'étude de cas sous peu.

+ 30 000 Page views
1 700 Website redirections
2 mins Average time on article
Swipe right for more pictures!
OSM Blakes lawyers
OSM Montréal
OSM Montréal
OSM Montréal

The team behind the project

  • Copywriting - Hughes Chandonnet

  • Photography - Samuel Pasquier

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