Reaching New Heights has become the title of a monthly newsletter that focuses on a series of themes, such as women’s place in aviation. Each month, a manager will write an open letter regarding said theme, addressing the industry’s players. To highlight the different positions that make up a de-icing station, portraits of visionaries are produced thanks to interviews conducted with staff members around the world. In addition to being shared in the newsletter, both forms of content are published on a landing page, bringing all of Aero Mag’s visionaries together. The project’s visual identity was built from scratch and was inspired by Aero Mag’s colours and aviation iconography, such as graphic accents that adorn old airline tickets.