The COVID-19 recovery offers brands a unique opportunity to aim for better
The way out of the crisis is a pivotal moment for brands, who have the power to play a proactive role and influence the future of our society.
For this to happen, they must not give in to the temptation of going back to “business as usual”, but rather to adopt a long term mindset and ensure their business practices evolve to match the new post-COVID standards.
To build a better normal, brands must decide now to do so, and act on it.
Our top articles for post-covid brand evolution
The After-Break: A Consumer and employee’s reflection
Covid-19 brings major changes to media consumption in Canada
What it means to buy local, with examples
What are the Sustainable Development Goals, also called SDGs?
Examples of brands that stand out by putting their purpose to work (Updated on April 19)
Buying local also means supporting our artists in times of crisis
7 questions your marketing team should reflect on during the COVID-19 crisis
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