To face this unprecedented crisis, governments are resorting to extreme measures: closings, confinement and declaring a state of emergency. In this context, Canadians are worried; feelings of uncertainty and loneliness are growing within the population.
What role should brands play in this crisis?
60% of Canadians don't want to see new advertising campaigns. - Angus Reid, March 16 2020
However, with every crisis comes opportunity: e-commerce, local purchasing and social content are growing trends across all industries.
This begs the question: How can brands seize this opportunity while being sensitive to the issues at hand?
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