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Covid-19 Special
Our best advice for brands

Empathic brands will outlast the crisis

With every crisis comes opportunity: e-commerce, local purchasing and social content are growing trends across all industries.

This begs the question: How can brands seize this opportunity while being sensitive to the issues at hand?

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Since 2015, Republik is an agency that walks the talk when it comes to social responsibility

Here are our top recommendations

To seize these opportunities without seeming opportunistic, brands need to identify their community's needs and add a social benefit to their value proposition.

  1. Be useful. Brands need to re-focus their actions on their core purpose.

  2. See beyond the transaction. Brands need to revisit their value proposition.

  3. Show solidarity. Brands must give before they ask from their consumers.

  4. Demonstrate locality. Brands need to humanize their narrative.

  5. Think organic. Brands need to stay away from heavy advertising spend.

Some Montreal photos we captured recently

The photos are free-of-rights and available for free download on Unsplash.

They've already been viewed over 200 000 times!

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