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Lead, 360 comunication Strategy

Republik is looking for a bilingual 360* Brand and Communications Strategist. This person will contribute to the creation of strategic positioning, brand platforms and/or multi-channel campaigns for companies who are taking action for the environment and society. They will work with brands from various B2B and B2C industries.

They will develop comprehensive brand ecosystems based on responsible initiatives that will allow our clients to differentiate themselves in their industry while being relevant to their targets, whether they are employees or consumers.

This 360* Brand and Communications Strategist will be responsible for translating our client’s brand data into insights. The creative team will use these insights to develop communication tools, according to the brand’s—mainly digital—touch points.

As part of the strategy team, the person will work under the supervision of our director of strategy, in close collaboration with our creative and consulting teams.

Alright, so what's the job?

The job is to change the world through the Creation of Social Capital™. But if you want us to be more precise, here’s a list of tasks you’ll have to do in your day-to-day:

  • Evaluate, analyze and develop an in-depth understanding of our clients’ needs and business context;
  • Explore the genesis of our clients’ brands, absorbing any relevant documents or history needed to understand their situation;
  • Define and write research plans (qualitative and quantitative) and conduct analyses of competitors and stakeholder consultations;
  • Develop personas and target audiences;
  • Deliver internal and external communications ecosystem audits;
  • Identify sustainable development issues according to the company’s value chain;
  • Translate insights into brand positionings that meet our clients’ needs;
  • Collaborate easily with different strategy experts;
  • Ability to question clients on their objectives and colleagues on their strategic alignments;
  • Support the creative team in branding projects which may include the creation of brand platforms and 360 campaigns in order to design a visual identity aligned with the brand’s positioning and initial brief;
  • Design 360 campaign deployment plans;
  • Participate in brainstorming sessions in collaboration with the strategy and/or creative team;
  • Collaborate with the consulting and production teams to develop the tools for the selected communication platforms;
  • Manage a team when relevant.

What kind of background are you looking for?

You'll find our ultimate wish list below, but we encourage you to apply even if you don't feel like your profile matches every criteria. Remember, men apply for a job when they meet only 60% of the qualifications.

  • A minimum of 5 years of relevant experience in branding and 360* communications across multiple communication channels, which may include social, digital and broadcast platforms;
  • Excellent knowledge of emerging format and channel trends, namely digital;
  • Proven proficiency in 360* communication plan and campaign design;
  • Fluency in English and French, both verbal and written;
  • Excellent oral and written communication skills;
  • Ability to conduct structured interviews or workshops;
  • A proactive attitude and an interest in creative problem solving;
  • Good time management and respect for deadlines;
  • A team player and collaborative spirit, good organizational skills and an openness to others;
  • Resourcefulness in finding solutions and overcoming challenges of any size;
  • A strong interest in corporate social responsibility, sustainable development and social impact;
  • A thirst for learning and a keen interest in new trends;
  • Knowledge of Miro software and relevant experience in employer brand development and HR marketing are assets.

What kind of people do you hire?

Here are our five social standards that guide us in our mission and hiring process:

1 - Be Committed

We're all on the same team and we share a common vision for a better world. Building a better world takes time and energy, so we have to make commitments—to our colleagues, our clients, and our planet.

2 - Stay Curious

Our 9 to 5 doesn’t define who we are. But who we are defines our 9 to 5. We cultivate our passions, we seek discovery, and we stay open to the world. Keeping our fire alive is a full-time job.

3 - Think Bold

We don’t do average. Our ideas are meant to disrupt the status quo and challenge brands to dream about what they can become. Forget impossible, because to change the world, you have to be brave enough to believe you can.

4 - Speak Real

We like our stories real and our facts checked. No B.S. Our culture is inclusive and our collaborations based on integrity and honesty. Ego is not your amigo.

5 - Rise Together

Our collaboration exists above titles and our trust in one another is more than just task descriptions. We work together with more empathy than criticism, more vulnerability than ego, and more listening than talking. Because 1+1=3.

And what are the conditions?

We know we're not perfect, and we're humbly working to continually better ourselves. We also know actions speak louder than words, so here's an overview of our current equality, diversity & inclusion initiatives:

  • Comprehensive insurance coverage after your first 3 months of employment, including access to a virtual care platform for mental and physical health
  • Paid sick time, including mental health, wellness, and period days, no questions asked
  • Flexibility around childcare and family sick time
  • Flexibility around remote work, working hours, and vacation time
  • Additional benefits accrued with seniority, including the possibility of an unpaid leave or part-time schedule
  • Recognition of religious and cultural holidays
  • Recognition of Juneteeth and Martin Luther King Jr Day in allyship with Black Lives Matter
  • Company volunteer days
  • Mentorship opportunities for employees interested in leadership positions or other promotions, including women and BIPOC
  • A commitment to implement the demands contained in The Call for Equity, an open letter to Canadian Advertising and Marketing Industry Leaders to create a more equitable, inclusive, and anti-racist advertising and marketing industry
  • The creation of a justice, equality, diversity, and inclusion committee whose members have dedicated time in their work schedule to research, discuss, and implement best practices

In terms of perks, we have a beautiful office in downtown Montreal, but we also have an office in Tremblant to make sure people stay connected with nature. We have online yoga classes, a cash-back program for those who use public transportation, lunch-and-learn sessions every month, and one big offsite event every year with inspiring guest speakers and enriching activities. Oh and everyone gets Summer Fridays, which means our afternoons are meeting-free for an opportunity to take off early!

Most importantly, our team is what makes Republik different. What sets us apart is that we truly care about our employees and we walk the talk. (We actually won a prize for that!)

There's so much more, but you'll have to come see for yourself!

Hiring process

  • This is a full-time job offer, which starts as soon as possible.
  • Salary based on experience.
  • Only selected candidates will be contacted.
  • To apply, send us your resume, relevant achievements, and links to the platforms of your choice (LinkedIn, Behance, personal website, and/or social media) by filling in the form here.

Apply

About Republik

Republik is a social impact creative agency. Its purpose is to give meaning to the growth of brands, through the Creation of Social Capital™. It is the first B-Corp certified agency in Quebec and was named Best for the World in the "Employee" category in 2019, in addition to being a signatory of the United Nations Global Compact and a member of the Global Compact Network of Canada. We believe brands can change the world. Do you?