Strategy - HR Marketing

Republik is looking for a bilingual HR Marketing Strategist. The role of the HR Marketing Strategist will be to understand and create an employee’s journey across various brand touch points (physical and digital) for companies that are taking concrete action for our environment and society. This person will be working with clients from different B2B and B2C industries.

The strategist will be responsible for the various steps involved in carrying out an employer brand and employee experience project, including diagnosis (analysis of user behavior and touch points) and strategy (defining the customer experience vision and deployment plan) in order to Create Social Capital.

This person will be part of our strategy team and will work under the supervision of our Director of Strategy, and in close collaboration with our creative and consulting teams. Depending on their experience, they may also be called upon to perform managerial functions.

Alright, so what's the job?

The job is to change the world through the Creation of Social Capital™. But if you want us to be more precise, here’s a list of tasks you’ll have to do in your day-to-day:

Understanding our client’s business context:

• Evaluate, analyze and develop an in-depth understanding of our clients’ needs and business context;
• Explore the genesis of our clients' brands, absorbing any relevant documents or history needed to understand their situation.

Conduct research to document employee and user experiences:

• Conduct employee experience audits, analyze their behaviors, emotions and translate them into inspiring insights using Miro and Adobe XD tools;
• Conduct interviews with the employees, managers or senior executives of our clients and facilitate collaborative workshops;

Creating engaging and memorable employee experiences:

• Define employee and candidate pathways as part of employer branding mandate;
• Support the communication strategy on branding projects which may include the creation of brand platforms and 360° campaigns.

Presenting strategies and inspiring our creative team to bring to life impactful and memorable employee experiences:

• Participate in brainstorming sessions in collaboration with our strategy and/or creative team;
• Develop strategic presentations for our clients;
• Develop and present briefs to our creative team and accompany the creative process.

Contributing to the continuous improvement of the employee experience and employer brand:

• Suggest new approaches based on global trends and best practices.

What kind of background are you looking for?

You'll find our ultimate wish list below, but we encourage you to apply even if you don't feel like your profile matches every criteria. Remember, men apply for a job when they meet only 60% of the qualifications.

• Relevant experience in HR marketing, in developing employer brands or employee value propositions;
• A minimum of 4 years of relevant experience in CX-EX strategy across multiple communication channels (both internal and external);
• Familiarity with design thinking methodology, CX, EX and Miro, Adobe XD tools;
• Knowledge of main HR processes in companies;
• Excellent communication skills in French and English, both verbal and written;
• A proactive attitude and an interest in creative problem solving;
• Good time management and respect for deadlines;
• Team spirit and collaboration, good organizational skills and openness to others;
• Resourcefulness in finding solutions and overcoming challenges of any size;
• A keen interest in the employee experience, corporate social responsibility, sustainable development and emerging technologies;
• A thirst for learning and a keen interest in new trends.