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Strategy - HR Marketing

Republik is looking for a bilingual HR Marketing Strategist. The role of the HR Marketing Strategist will be to understand and create an employee’s journey across various brand touch points (physical and digital) for companies that are taking concrete action for our environment and society. This person will be working with clients from different B2B and B2C industries.

The strategist will be responsible for the various steps involved in carrying out an employer brand and employee experience project, including diagnosis (analysis of user behavior and touch points) and strategy (defining the customer experience vision and deployment plan) in order to Create Social Capital.

This person will be part of our strategy team and will work under the supervision of our Director of Strategy, and in close collaboration with our creative and consulting teams. Depending on their experience, they may also be called upon to perform managerial functions.

Alright, so what's the job?

The job is to change the world through the Creation of Social Capital™. But if you want us to be more precise, here’s a list of tasks you’ll have to do in your day-to-day:

Understanding our client’s business context:

  • Evaluate, analyze and develop an in-depth understanding of our clients’ needs and business context;
  • Explore the genesis of our clients' brands, absorbing any relevant documents or history needed to understand their situation.

Conduct research to document employee and user experiences:

  • Conduct employee experience audits, analyze their behaviors, emotions and translate them into inspiring insights using Miro and Adobe XD tools;
  • Conduct interviews with the employees, managers or senior executives of our clients and facilitate collaborative workshops;

Creating engaging and memorable employee experiences:

  • Define employee and candidate pathways as part of employer branding mandate;
  • Support the communication strategy on branding projects which may include the creation of brand platforms and 360° campaigns.

Presenting strategies and inspiring our creative team to bring to life impactful and memorable employee experiences:

  • Participate in brainstorming sessions in collaboration with our strategy and/or creative team;
  • Develop strategic presentations for our clients;
  • Develop and present briefs to our creative team and accompany the creative process.

Contributing to the continuous improvement of the employee experience and employer brand:

  • Suggest new approaches based on global trends and best practices.

What kind of background are you looking for?

You'll find our ultimate wish list below, but we encourage you to apply even if you don't feel like your profile matches every criteria. Remember, men apply for a job when they meet only 60% of the qualifications.

  • Relevant experience in HR marketing, in developing employer brands or employee value propositions;
  • A minimum of 4 years of relevant experience in CX-EX strategy across multiple communication channels (both internal and external);
  • Familiarity with design thinking methodology, CX, EX and Miro, Adobe XD tools;
  • Knowledge of main HR processes in companies;
  • Excellent communication skills in French and English, both verbal and written;
  • A proactive attitude and an interest in creative problem solving;
  • Good time management and respect for deadlines;
  • Team spirit and collaboration, good organizational skills and openness to others;
  • Resourcefulness in finding solutions and overcoming challenges of any size;
  • A keen interest in the employee experience, corporate social responsibility, sustainable development and emerging technologies;
  • A thirst for learning and a keen interest in new trends.

What kind of people do you hire?

Here are our five social standards that guide us in our mission and hiring process:

1 - Be Committed

We're all on the same team and we share a common vision for a better world. Building a better world takes time and energy, so we have to make commitments—to our colleagues, our clients, and our planet.

2 - Stay Curious

Our 9 to 5 doesn’t define who we are. But who we are defines our 9 to 5. We cultivate our passions, we seek discovery, and we stay open to the world. Keeping our fire alive is a full-time job.

3 - Think Bold

We don’t do average. Our ideas are meant to disrupt the status quo and challenge brands to dream about what they can become. Forget impossible, because to change the world, you have to be brave enough to believe you can.

4 - Speak Real

We like our stories real and our facts checked. No B.S. Our culture is inclusive and our collaborations based on integrity and honesty. Ego is not your amigo.

5 - Rise Together

Our collaboration exists above titles and our trust in one another is more than just task descriptions. We work together with more empathy than criticism, more vulnerability than ego, and more listening than talking. Because 1+1=3.

And what are the conditions?

We know we're not perfect, and we're humbly working to continually better ourselves. We also know actions speak louder than words, so here's an overview of our current equality, diversity & inclusion initiatives:

  • Comprehensive insurance coverage after your first 3 months of employment, including access to a virtual care platform for mental and physical health
  • Paid sick time, including mental health, wellness, and period days, no questions asked
  • Flexibility around childcare and family sick time
  • Flexibility around remote work, working hours, and vacation time
  • Additional benefits accrued with seniority, including the possibility of an unpaid leave or part-time schedule
  • Recognition of religious and cultural holidays
  • Recognition of Juneteeth and Martin Luther King Jr Day in allyship with Black Lives Matter
  • Company volunteer days
  • Mentorship opportunities for employees interested in leadership positions or other promotions, including women and BIPOC
  • A commitment to implement the demands contained in The Call for Equity, an open letter to Canadian Advertising and Marketing Industry Leaders to create a more equitable, inclusive, and anti-racist advertising and marketing industry
  • The creation of a justice, equality, diversity, and inclusion committee whose members have dedicated time in their work schedule to research, discuss, and implement best practices

In terms of perks, we have a beautiful office in downtown Montreal, but we also have an office in Tremblant to make sure people stay connected with nature. We have online yoga classes, a cash-back program for those who use public transportation, lunch-and-learn sessions every month, and one big offsite event every year with inspiring guest speakers and enriching activities. Oh and everyone gets Summer Fridays, which means our afternoons are meeting-free for an opportunity to take off early!

Most importantly, our team is what makes Republik different. What sets us apart is that we truly care about our employees and we walk the talk. (We actually won a prize for that!)

There's so much more, but you'll have to come see for yourself!

Hiring process

  • This is a full-time job offer, which starts as soon as possible.
  • Salary based on experience.
  • Only selected candidates will be contacted.
  • To apply, send us your resume, relevant achievements, and links to the platforms of your choice (LinkedIn, Behance, personal website, and/or social media) by filling in the form here.


About Republik

Republik is a social impact creative agency. Its purpose is to give meaning to the growth of brands, through the Creation of Social Capital™. It is the first B-Corp certified agency in Quebec and was named Best for the World in the "Employee" category in 2019, in addition to being a signatory of the United Nations Global Compact and a member of the Global Compact Network of Canada. We believe brands can change the world. Do you?