En direct de la conférence Youtubeurs et influenceurs webEn direct de la conférence Youtubeurs et influenceurs web avec JP Shoiry (republik) et David Deschênes (PRÉVEL).
Posted by Infopresse on Wednesday, September 20, 2017
Marketing
Talking about Influencer Marketing Live on Facebook with our client Prével
by
Republik
How does Prével integrate influencer marketing to his marketing mix? David Deschênes, marketing director at Prével and JP, chief of Strategy here at Republik, discuss with Infopresse's Alessandra Rigano during the Youtubers & Influencers conference 2017.
A couple of notes on the video you're about to watch:
- Prével is a real estate developper active in the Greater Montreal for 40 years.
- Their industry is super competitive and Prével distinguishes themselves by fovusing on the client experience before, during and after their purchase.
- Influencer marketing allows them to offer real experiences to real people who can share them with a real, trageted and engaged audience.
- You may think JP is texting for the 1st minute of the video but he's really sharing the Facebook live on his page. Key to success: Live sharing is essential to extend the reach of a Facebook live video.
Following the interview, David & JP presented the case study as part of a conference in front of over 200 specialists from the industry. You can read the presentation deck by following the Slideshare link below.
Swipe right for more pictures!
