Republik becomes Fonds de solidarité FTQ's content agency
Playground: our interns are not afraid to dive in!
As is the tradition, for each new edition of the Playground program, I have to do a photo shoot and an article on the blog to present our new interns. Usually, I would take the lead on this. However, this time, it’s definitely the interns who got me into this great project!
With Étienne’s help, a content creator here at the agency, here I am searching for the right camera angles in a public pool at 6:45am. The girls found the whole concept, costumes and the matching pool; in sum, all I have to do is my part of the job.
One hour into the photo shoot, with my jeans all wet, Étienne and I have all the pictures we need and we’re heading back to the agency. Back in the office, I’m sitting down with the girls and have a few questions up my sleeve so that we can get to know them better.
Manny: Girls, welcome to Republik! Quickly, I would like to discover who’s behind this awesome swimming team; who are you, where do you come from and where are you heading?
Émilie: My name is Émilie Levesque, I’m 21 years old. I come from Saguenay and I studied in marketing at Sherbrooke University. I’m mostly heading in the Communications and marketing field.
Manny: And you have a YouTube channel!
Émilie: Yes! I'm an influencer on the side.
Arianne: Arianne, 24 years old, I’m finishing my cumulative degree at UQAM and I’m here to discover more about my career orientation.
Jenève: Jenève, 23 years old, I come from Abitibi and I just graduated in marketing from HEC. I had a big crush with the web marketing, and here I am!
Catherine: I’m Catherine, I’m 28 and I come from afar (Laughs). My aspirations for the future would be to live without limits. It implies to have a lot of ideas, making them a reality and moving forward.
Manny : Now, I would like to know how did you come across the Playground program and what pushed you to apply?
Émilie: With Sherbrooke University, we have access to coop internships and Playground was part of it. Why did it caught my eye? I wanted an agency experience and influence marketing was already part of my day-to-day as a YouTuber. Therefore, I was curious to learn more about the client-agency relations.
Arianne: I was following Republik on Facebook, and when I saw the ad for Playground in my feed I thought, “I’m going to try this! I think there’s a spot for me there.” I applied and here I am!
Jenève: During my years at HEC I was involved in everything related to sustainable development, and we were always challenging ourselves to learn more about sustainable agencies in Montreal. If you didn’t know, Republik is a B-Corp and that’s why it was clear to me that this agency was made for me! Thus, Republik was the only agency I applied to.
Manny : Wait, Playground was the only program you applied to? And you got in? Wow!
Jenève: Yes (Laughs). When there’s a will, there’s a way!
Catherine: For my part, I was a freelancer for about five years, and I truly felt the need to evolve in something more concrete. Recently, I also started to do some motion design so when I saw the Playground offer, I felt like it was really the best opportunity for me.
Manny : Cool! So how were your first weeks here at Republik?
Émilie: It was really challenging! My first internship was completely different and everything around marketing was passing through me. So now, being in an agency with a better procedure was something to adapt to. Plus, we work with a lot of different clients which brings me to learn more.
Arianne: We’re always learning and the first weeks have been stimulating! You never stop and you can do a little bit of everything. And even if you have your own brands to work on, you can always go seek and discover more about what others are doing.
Jenève: For sure it’s busy, but I’m pretty sure that’s what drives us all. I’m not sure if I should say this but I’ve learned more here in the past three weeks than with my past experiences.
Catherine: For me everything went really well during the first weeks. What I like is having the opportunity to be creative on several levels. I truly feel like what I’m doing here has an impact and working as a united team is rewarding.
Manny : Let’s talk about teamwork while we’re at it! Generally speaking, a team effort is just as important in an agency than in sports. I would like to know what you think you can bring to our lovely team.
Émilie: Being an influencer and YouTuber can probably help out here. Like for example, I get questioned on how to approach properly an influencer for some projects that the team is working on. The influencer’s expertise is what I can bring to the team.
Arianne: I would say that my logical point of view is what I would bring to the table. As much as we have a lot of creative brains here, I enjoy focusing on goals for a brand and how to reach them.
Jenève: I think we all bring a new vision. We don’t know much about the agency life, therefore we’re all in the position to have our own ideas and we always want to do more. I love it here! Everyone is open-minded and we’re not scared to share our opinions.
Catherine: What I bring to the team is a good knowledge on trends. I can also bring a wind of freshness in the advertising world with my vision a little bit out of the ordinary.
Manny: To wrap this up, I would like us to reach to our chronometer because I would like to find out who’s the one that can hold her breath the longest.
Arianne: Are you kidding?
Manny: I’m not even joking
Manny : Here’s the thing: I can’t keep up with your records, so when you’re done holding your breath, just tell me the time you see here on the chronometer. 1..2..3..GO!
Arianne: 1 minute 07 seconds.
Jenève: 1 minute 17 seconds.
Émilie: 1 minute 22 seconds.
Catherine: 1 minute 35 seconds.
Émilie: I’ve never done more than one minute.
Catherine: I’ve never done this exercise, I just tried to meditate by focusing on something! (Laughs)
Manny : Girls thank you, it’s all for today! Welcome to Republik and please stay hydrated at all times!
If you’re still here and recognize yourself in our interns answers, I would highly recommend you to follow us on Facebook or Instagram to not miss the next Playground edition. Maybe you’ll be the next intern that I’ll be interviewing and taking pictures of !:)
Photos and Touch up: Manny Fortin and Étienne Dufresne
Fashion design and Art director: Catherine Potvin
A big thank you to Gemstone Swim for the swimsuits