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2017-10-16
Marketing insights

Social media engagement as we know it is a thing of the past, thanks to Instagram Polls

Earlier this week, Instagram launched a new poll feature within Stories and I am certain that it is a game changer. Here’s how it works:

In sum, you can measure engagement with a high level of precision. This feature is also goldmine in terms of real-time data available during a set time and among an engaged and qualified audience of brand lovers.

There is also magic in UX design for this feature since users can only find out the polls results after voting. Another catalyser for user engagement with the content and brand!

Take note that you are forced to select between two choices, which makes the process very quick, simple and without the need to think about it.

Here’s why is it a groundbreaking feature.

The poll feature provides endless the possibilities. It opens the door to a world of social data which, if analyzed correctly, can lead to a better, in-depth comprehension of customers and fans behaviour and to build hyper-precise psychographic profiles and implement near real-time marketing strategy adjustments.

I actually wouldn’t be surprised if this feature becomes Instagram new campaign format for Instagram ads before the end of the year.

Agility is the future of marketing.

Ideas you can apply right now

Retail brands could compare two clothing items from the same collection, or the same piece in two different colours. Think of the famous “who wore it better” that we see in magazines, now on Instagram stories!

If your brand is in the tourism industry, you can present two distinct destinations and get feedback from your audience. For example, you could ask, "What’s your dream, escape for the weekend, the mountain or the beach?"

All in all, if your company offers a service, think about asking your audience for their opinion about your next blog post or to test their knowledge in a particular context.

Not close to being short of ideas yet! Be creative and most of all, do not be afraid to test different things.

When it comes to social media, testing is the way for moving forward.

About

With a law degree and a master's degree in taxation, Jean-Philippe is an atypical content strategist. He understands social and digital platforms perfectly and always keeps clients' business objectives at the centre of his concerns.