Lassonde retains Republik's services for its content and influencer marketing

Lassonde retains Republik's services for its content and influencer marketing

Lassonde Industries Inc entrusts Republik with the development of multiplatform content strategy, production and distribution as well as the execution of influential marketing initiatives for several of their brands.

Since the 1st of January 2018, Republik is responsible for the digital content creation and community management for brands such as Oasis, Fruité, Rougemont, Allen’s, Canton and Del Monte.

"As a leader in our industry, we were aware that there was a marked dissonance between the digital footprint of our brands and what they really represented for our consumers. The Republik team looked at the situation and we were pleasantly surprised by their ability to understand our issues. Their vision combined with impeccable execution is the key to their success.”

Olivier Benoit, Marketing Director - Events and Digital Platforms.

"We are proud to be able to collaborate on the digital evolution of a Quebec flagship like Lassonde. Each of their brands has a DNA and an audience of its own, which allow distinctive storytelling approaches despite the fact that they are for most products in the category of juices. It's very exciting for the team. "

Vincent Fortin, president and producer at Republik