Let’s Face It: There Are Several Ways to Improve the Working Conditions of Women in Agencies
In February 2021, the Association of Creative Communications Agencies (A2C) launched a demographic study of 58 Quebec agencies. Takeaway? The agencies here are not representative of the diversity within our society.
Similarly, our Justice, Equity, Diversity, and Inclusion committee (JEDI) conducted a questionnaire to measure the representativeness of the population at Republik. Although some findings are positive, others are less so. Of the positive findings, is the fact that the majority of our team is made up of women, including our creative and management teams. It is partly thanks to this that most of our colleagues say they have a role model at Republik who looks like them, in addition to feeling like they work in a safe environment where they can be who they are, where diverse perspectives are welcome, and where opportunities for success and advancement are offered across the agency.
It is equally clear, unfortunately, that we are facing a lack of representation of older generations (40+), different education levels and backgrounds, Aboriginal and LGBTQI2SNBA+ communities, people from visible minorities, and people with physical disabilities. It is on these major issues that our committee is focusing its efforts.
The first steps taken by the committee were to:
In 2022, the JEDI committee and Republik are committed to continuing the initiatives started last year, within the framework of three main categories of intervention:
Recruitment: by setting up hiring quotas, by participating in events that focus on diversity, by meeting talent in universities and in sectors related to our industry
Organizational culture: by developing an inclusive communication policy that goes beyond the use of the gender-neutral language, by presenting this policy to the entire agency during a lunch & learn, by reviewing all our communication tools so that they are inclusive, and by offering fully inclusive cultural activities
Learning: by activating the training plan offered to our team members and by offering educational content externally