20 years later, the Grafika logo designed by Republik is still worth more than 5$

Investing in its brand identity was worth it 20 years ago, and that's still true today.

Context: For the Grafika contest 20th anniversary, Infopresse launched a fake identity to shine light on the importance of design in this age of Not Good, Fast & Cheap that some websites offer.

Since Republik created the original logo 20 years ago...

... we thought we should reach out to its original designer and art director to get their thoughts on the issue.

Daniel Charron, Republik's original founder in 1997 and now pursuing other projects while Republik is under a new leadership, was the creative director on the project.

« When we collaborated with Infopresse on this project, we wanted to create something that would stand time. I'm happy to see it does Frédéric Metz would be happy. - Daniel Charron

« The original Grafika logo is here to stay.

Thanks Infopresse for your trust and long live quality design.